Concept Korea, the government-sponsored fashion show aimed at helping emerging Korean designers to promote themselves outside Korea, returns to New York Fashion Week with a narrowed focus on two breakout young talents: IISE and LIE.
Concept Korea is organized by the Ministry of Culture, Sports and Tourism(MCST) and the Korea Creative Content Agency (KOCCA).
IISE, which translates to 2nd generation, is a brand dedicated to creating products with a street interpretation of Korean heritage. Each piece is made in Seoul, utilizing a combination of Korean fabrics, techniques, and a mix of modern and traditional design aesthetics. Using high quality materials and a focus on craftsmanship, we strive to create wardrobe staples with special characteristics that make each piece uniquely IISE.
LIE, established by Chungchung Lee, whom graduated from Central Saint Martins College of Art, emphasize on “Everyday Wear Luxury With a Twist” which adds it’s own twist of innovative design elements and details to create a unique collection. The signature tailoring combined with an experimental use of various fabrics highlights the brand’s vision.