The brand was established on April 25, 2015. The brand’s style is based on the psychedelic and ethereal beauty style, telling a dream that lies between reality and illusion, and a story of courage. LuooifStudio emphasizes the naughty but elegant shadows that run through the soul line of the body.

LuooifStudio focuses on more than just clothing details. "I am convinced that the details of the costumes speak, and the fabrics express love", said LuooifStudio's chief designer, Lena Loffurzzi. If the costume designer is the sculptor of the human body, then the details of the garment and the fabrics are the skin of the human body and a canvas to express these details. The originality of the brand is not just about cutting and formatting. The most important piece is the fabric, it is important that the details of the clothing match. "LuooifStudio's clothing, her fabrics, and details are like the souls of the creators personified in their clothes", interpreted by the founder of Barjis Londo.

One of the founders of this brand is Lena Loffurzzi who is a graduate of Textile Design at Central Saint Martins, University of the Arts in London. And used to work as a Designer Assistant for Alexander McQueen and Vivienne Westwood. She also worked with a couture brand in Dubai named Barjis Chorm for a couple of years. During these times, she won many prizes and awards worldwide. Since Lena came back to China, she brought her label back into the Chinese market. So far, Lena is not just the head designer in LuooifStudio, but also the director in the Fashion TV Academic institution in Hong Kong.

The other founder of this brand is Peng Zhang, also known as Peter. He graduated from Communication Design in Central Saint Martins, University of the Arts in London. Now he is one of the founders of LUOOIF STUDIO and he holds the post of Chief Cultural Officer in the team.