Private Policy was founded in 2015 by Parsons graduates Siying Qu and Haoran Li. After their nomination for “Designers of the Year” and finalists for the Kering “Empowering Imagination Contest,” the two designers partnered up to create Private Policy and their first collection. Private Policy was a CFDA Vogue Fashion Fund finalist in 2019.
Presenting biannually since July 2016, the brand’s ethos is a true pioneer for social political inspirations as well as shattering stereotypical gender norms. Various themes of their fashion week presentations include: Southeast Asian slave trade (SS17); the impact of globalization (FW17), the loss of the American dream (SS18), the prevention of the next global dictator (FW18), and the role that money plays in our current society (SS19). For their most recent FW19 collection Private Policy engaged with the 50th anniversary of the Stonewall Riot and the importance of freedom of self expression.
Each collection is comprised of garments made from luxurious fabrics including velvet, Harris tweed, and sequins as well as unconventional materials like the plastic “Thank You” grocery bags, canvas, and clear bendable plastic. Private Policy’s gender-fluid apparel was one of the first to embrace the concept as a whole, and quickly became a star attribute of the brand’s DNA. This core ideology has been realized in lookbooks where both genders wear the same looks.
The brand’s downtown non-binary streetwear aesthetic has garnered support from some of the industry’s most influential individuals, including: Bella Hadid, Kendall Jenner, Ansel Elgort, P!nk, and Nick Jonas. Since the brand’s launch, Private Policy had grown their domestic and international presence, now sold at H. Lorenzo in the United States, Selfridges in London, Printemps in Paris, Opening Ceremony in Japan, and Labelhood in China as well as FARFETCH online.
Prior to founding Private Policy, Li interned at Calvin Klein Platinum Label, Alexander Wang, and Jason Wu and Qu at 3.1 Phillip Lim and PVH. Qu also received a YMA Menswear scholarship at Parsons. In 2018, Private Policy was nominated and chosen as a finalist for the Fashion Group International’s Rising Star Award and was sponsored by GQ China to present their SS19 and FW19 collections during Men’s London Fashion Week.
© 2020 : NYFW: THE SHOWS SEPTEMBER 2020