Omar Salam is the Founder and Creative Director of the global fashion house SUKEINA. Artistic, sophisticated, and worn by some of the best-dressed women in the world, SUKEINA is known as the "best-kept secret" of the fashion world.

Omar’s childhood was spent traveling and living throughout Europe. Initially believing that words were the best way to communicate with the world, he later realized that he could tell more intricate and vibrant stories through fashion. "Clothing is a language within itself," he says.

Omar graduated from Parsons School of Design with a degree in fashion. In 2001, Omar started working for world-renowned French fashion designer, Madame Sonia Rykiel, in Paris and became Visual Director for the New York City branch. Omar spent seven years with Madame Rykiel and fostered a meaningful relationship with the designer. In 2010, he was offered a job at Christian Lacroix, subsequently spending two years with the house.

In 2012, Omar established his own fashion house named SUKEINA, the namesake of his late mother, meaning "bright light". In Omar’s words, "Light is what reconciles us with the value of everything, and without it, all goes missing." Since then Omar has created 8 exquisite collections designed to envelop a woman in beauty. His passion for making women look and feel special, along with a unique worldview has shaped his approach to fashion in a way that is progressive, innovative, and powerful while still elegant.